When it comes to providing world-class digital experiences, less than a third of respondents (29 percent) thought their customers would rate their digital experience as superior. On mobile, a poor design or bad user experience is even more pronounced. With three billion smartphone users in the world, the consequences of not providing a superior digital experience for users have never been greater. Companies risk mass customer exodus and/or millions in lost revenue. A one-second delay in page load speed results in a seven percent conversion loss with an 11 percent drop in page views.
While two seconds is considered the threshold for ecommerce website acceptability, the vast majority (82 percent) said their enterprises have an average website load time on mobile devices of two seconds or more. In fact, 31 percent admitted it takes an average of five seconds or longer for their website to load on mobile devices. Combining both AMP and PWA in many cases will help organizations achieve much faster load times on mobile devices, thus offering a superior mobile experience.
AMP allows organizations to create mobile friendly websites in a straightforward way with an open source library. It gives users a smooth, near instant-load experience. PWA allows users to save an icon to their home screen and, although they’re on a website when using it, it functions like they’re using an app on their mobile device. It offers an app experience without the associated maintenance costs or the need to download one and regularly update the code.
To read the complete “Connecting The Enterprise With Today’s Mobile-First Consumer” study, please visit: https://wpengine.com/resources/connecting-the-enterprise-with-todays-mobile-first-consumer/.
About WP Engine
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an award-winning team of WordPress experts are trusted by over 85,000 companies across 135 countries to provide counsel and support, helping brands create world-class digital experiences. Founded in 2010, WP Engine is headquartered in Austin, Texas, and has offices in San Francisco, California; San Antonio, Texas; London, England; Limerick, Ireland and Brisbane, Australia.