In terms of the most popular content management system (CMS) in use with various mobile solutions (including iOS and Android apps, PWA and AMP), WordPress (54 percent) and Adobe Experience Manager (54 percent) are neck-and-neck as leaders, powering more than half of all situations where these mobile solutions are being used.
For those who integrate AMP with WordPress and Adobe, respondents cited strong integrations and ease of use as the main benefits. However, WordPress users also called out site performance improvements, including site loading speed and SEO impact, as main reasons why WordPress works best with AMP. For those using PWAs, more people are building with WordPress because the open source platform is already in their technology stack and it is easier to build on than the proprietary Adobe CMS. And the cost benefits of WordPress, in the form of savings from licensing and thousands of free plugins, allows for budget efficiency and increased spend for new innovations.
“Consumers today aren’t just mobile first, they’re mobile only. Enterprise organizations are falling behind in terms of their ability to provide better, faster mobile experiences, putting themselves at great risk of losing customers and revenue,” said Mary Ellen Dugan, Chief Marketing Officer at WP Engine. “When you factor in the real cost savings and performance increases realized by using AMP and PWA on WordPress, the results speak for themselves. The increased use of these two mobile technologies is resulting in much better mobile experiences at less than half the cost of apps and providing demonstrable benefits to consumers and an enterprise’s bottom line.”
Survey Methodology
“Connecting The Enterprise With Today’s Mobile-First Consumer” study surveyed 450 IT, Engineering/R&D and Marketing decision makers across the U.S., U.K. and Australia, exploring the use of various mobile solutions by enterprise organizations including: Accelerated Mobile Pages (AMP), Progressive Web Apps (PWA), iOS applications and Android applications. The majority (64 percent) of respondents were from enterprise organizations in the private sector with 3,000 employees and global annual revenues of $2.8 billion, on average.
To read the complete “Connecting The Enterprise With Today’s Mobile-First Consumer” study, please visit: https://wpengine.com/resources/connecting-the-enterprise-with-todays-mobile-first-consumer/.
About WP Engine
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an award-winning team of WordPress experts are trusted by over 85,000 companies across 135 countries to provide counsel and support, helping brands create world-class digital experiences. Founded in 2010, WP Engine is headquartered in Austin, Texas, and has offices in San Francisco, California; San Antonio, Texas; London, England; Limerick, Ireland and Brisbane, Australia.