85 percent of respondents believe that all forward-thinking organizations will implement AMP and PWA within the next year, if they haven’t already. Almost seven in ten (68 percent) think that the use of PWA could mean an end to the App Store. Respondents offered that their development and maintenance for iOS and Android apps averages more than $1 million for two years. As a result, organizations are turning to AMP and PWA mobile solutions, which cost less than half over the same time period.
Clear Preference for eCommerce on Websites versus Apps
A recent study of U.S. smartphone users found that the majority (70 percent) have a clear preference for using company websites over mobile apps when making purchases online. The study, conducted by The Center for Generational Kinetics and commissioned by WP Engine, surveyed over 1,200 U.S. respondents ages 14-59 who currently use a smartphone on a regular basis and was weighted to current U.S. Census data for region, age, and gender.
To read the complete “Connecting The Enterprise With Today’s Mobile-First Consumer” study, please visit: https://wpengine.com/resources/connecting-the-enterprise-with-todays-mobile-first-consumer/.
About WP Engine
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an award-winning team of WordPress experts are trusted by over 85,000 companies across 135 countries to provide counsel and support, helping brands create world-class digital experiences. Founded in 2010, WP Engine is headquartered in Austin, Texas, and has offices in San Francisco, California; San Antonio, Texas; London, England; Limerick, Ireland and Brisbane, Australia.