Postmedia Network Inc. (“Postmedia”) announced that its news websites are all set for upgrades, delivering better experiences for audiences and greater performance for advertisers beginning today with the Windsor Star.
“More than just a website refresh, Postmedia is adopting an entirely new platform of technologies that bring outstanding user experiences and expanded offerings for advertisers,” said Mary Anne Lavallee, Executive Vice President and Chief Operating Officer, Postmedia. “Extensive beta testing has shaped the new experience and data proves that users love the new platform with its super-fast load times and improved discoverability.”
Product teams have completely rebuilt what’s under the hood, with new technologies that were born out of the needs of newsrooms for best-in-class performance and designed to maximize browsing speed. Faster and more convenient than ever, these changes will allow for audiences to consume and engage with their favourite news and information and easily find the content they crave, on desktop, tablet or mobile.
Beta testing of the new site began a year ago and in that time the site has seen a significant improvement in audience engagement including time spent up by 75% highlighting the effect of a 79% decrease in page load times.
Over the coming months, all of Postmedia’s daily newspaper sites will be migrating to the all-new user experience with improved performance and a fresh, modern look. Site by site rollouts are expected to be completed by late spring.
New user features include:
Cross-device commenting
Prioritized video
Discoverability widgets
Accessibility compliance – following AODA guidelines – including mouse-free navigation
International privacy standards – GDPR and CCPA compliant
New features for advertisers include:
Additional ad slots on home page and long-form content
Improved performance due to viewability
Rich Interscroller
The initiative is being supported by an integrated advertising campaign produced in-house by Postmedia’s marketing team.
Visit www.windsorstar.com to experience the new site.
For more information about advertising and partnership opportunities visit www.postmediasolutions.com.
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 140 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com or www.postmediasolutions.com.