Long Island SEO Company, fishbat, Discusses Four Ways to Increase Website Traffic
PATCHOGUE, N.Y., Nov. 5, 2018 /MediaPressRoom/ — As part of their commitment to helping businesses promote their brand, Long Island SEO company, fishbat, discusses four ways to increase website traffic.
With how central the online world has become to most everyone’s lives, the business world is reliant now more than ever before on effective digital marketing. A company’s website is the central hub for their online presence, and the difference between light and heavy traffic to the site can be like night and day in terms of sales.
Discussed below are four ways that businesses can increase traffic to their website and effectively secure more sales and a larger market presence.
Search Engine Optimization. Perhaps the biggest determining factor when it comes to the amount of traffic any website receives is how well the pages are optimized for search engines. While its possible visitors will visit a company’s website directly – or perhaps through clicking a paid advertisement – the vast majority of traffic for most businesses comes from organic search traffic. Customers are far more likely to search for terms related to what they are seeking rather than for a specific company or brand, and businesses need to design their websites in a way that allows for favorable positioning in web searches. Proper keyword research and density can make a world of difference when it comes to traffic.
Take Advantage of Social Media. When the topic of marketing through social media comes up, many people immediately think of paid advertisements. While it’s true that a well-crafted ad on Facebook, Twitter, or Instagram can be an effective way to bring users to a website, simply maintaining a company presence on social media can be incredibly effective at getting the brand in front of more eyes. Learn the ins and outs of each social network, as each platform requires slightly different techniques in order to best take advantage of all the tools they have to offer. Hashtags in particular are a great way for brands to get noticed for specific keywords that would be dominated by industry giants on traditional search engines.
Optimize For Mobile. More and more people are using their smartphones and tablets as their primary way to get online, and that trend shows no sign of slowing down. Google has also recognized this fact, and will heavily favor sites that are optimized for mobile viewing when displaying search results. Sometimes simply changing the website design around in order to be attractive and easy to access on every device can be just as effective as paying for advertisements or investing in SEO services.
Monitor Website Analytics. All company websites should have some sort of analytics behind the scenes that give detailed information on traffic patterns. It may be difficult to see how to apply information like visitor demographics and bounce rate at first glance, but sometimes these metrics can be very telling of areas where the website can improve. Paying attention to the type of traffic that actually makes it to the company website in the present can give key insight on how to rope in more traffic in the future.
Every website is unique, and while there are some general best practices when it comes to online marketing, companies need to take a more holistic approach that is tailored to suit their current needs. Analytics provide a real, actionable picture on the state of a website that can serve as a base for marketing strategies in the future.
fishbat Long Island SEO company is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.