LeverageIT, a Toronto-based digital agency, is excited to announce the acquisition of illuminea, an Israel-based WordPress development agency working with top Israeli companies, startups, and academic institutions. illuminea clients include startups like MyHeritage, Freightos, and Fundbox, and academic institutions like Bar Ilan University and Tel Aviv University. Founded in 2005, the illuminea team are known for their leadership in the WordPress community, particularly as five-time organizers of WordCamp, an annual conference for WordPress developers in Israel.
Miriam Schwab founded and built illuminea to become one of the leading WordPress agencies in Israel. A self-taught coder who fell in love with WordPress, Miriam built herself up to become a top thought leader and influencer within the Israeli and global WordPress and Open Source communities. Twelve years after starting the company, Miriam is happy and excited about the acquisition, and is confident illuminea is in good hands with LeverageIT.
LeverageIT has established itself as an end-to-end digital agency offering a wide range of services including branding, design, digital marketing, as well as website, app and custom development. In addition to working with large clients like Olympia Tile, Vince Camuto, and Hearing Solutions, LeverageIT partners with startups like MediSeen, Payquad, and Browze, helping them with design, development, and marketing. This purchase allows the current clientele of illuminea to benefit from the increased services now available to them. The new office in Jerusalem adds to LeverageIT’s current offices in Detroit and the head office in Toronto.
Meir Bulua, CEO of LeverageIT, said, “We are very excited to engage with the Israeli market and gain a foothold in a landscape known for its startup and tech-first approach. Miriam and illuminea’s reputation in both the startup and WordPress communities made it the perfect partner to launch our Israeli venture. I am confident Aviva Krygier, the new Managing Director of Illuminea, will bring the same dedication and expertise to the Israeli Market as she has to LeverageIT.”
Miriam Schwab said, “This partnership is exactly what I could have hoped for in navigating the future growth for illuminea. I’ve known Meir for many years and respect the name he has made for himself in the industry. I’m very much looking forward to the continued success of illuminea.” Miriam Schwab will continue to play a role in the company in order to maintain the high quality of projects that illuminea has come to be known for in their 12 years of business.
LeverageIT is a full service digital agency, specializing in engaging consumers through digital experiences for clients around the globe. Founded in 2013 in Toronto, the agency employs +30 people in 4 countries. In addition to helping renowned brands like Vince Camuto and Olympia Tile, LeverageIT partners to support startups like Enthusiast Gaming, MediSeen, and Curbngo.