Mainstream social media have been suffering from data breach scandals and a general negative sentiment in regards to these tools and their effects on our lives with the rise of concerning issues like cyberbullying. Social media are also accused to be the root cause of frustration and many have been asking for a different option.
The solution is not to eradicate social media altogether. With almost half of the world’s population using at least one social platform, there is space to offer a more personal experience and real value proposition to all those users who are not satisfied with ‘general purpose’ social media.
The future is niche. Newcomers are focusing on specific verticals and well defined pools of people who share a common interest and promising them a more user-oriented solution with statements spanning from ‘own your data’ to ‘time well spent’.
It’s time to return to the personal touch. Following this new trend, the platforms that create a more personal experience will have greater chances to become the new establishment, attracting more and more users and eventually open new business opportunities for marketers and advertisers.
‘First wave’ social media valued quantity over quality and, in their race to become the biggest player in the field, they created an environment ‘too big to matter’. Specific communities perform better when users are looking for more authentic interactions with their friends, families and followers. These users don’t want algorithms choosing information for them and they are looking for a higher purpose than just browsing cats playing piano and other viral videos.
The intent is to get closer to users and get the opportunity to engage in one-on-one conversations with fans, clients, friends and followers: exchanges in which they not only want to take part, but take the lead.
But building a compelling social app and managing it can come with a hefty price tag. So, how to achieve that? Highlanders, a New York-based startup, offers the fastest and most effective solution to build your own mobile app to welcome and engage with your audience in a fully customized environment deploying the highest standards of privacy and security for all users and information. Groops by Highlanders comes with an unbeatable pricing: a small monthly fee for an unlimited number of users and no commitment required.
SOURCE Highlanders, LLC