As part of their ongoing commitment to helping companies self-promote, digital marketing company, fishbat, shares 4 tips for sharing your brand story on social media.
Putting a story behind a brand can humanize a company in the eyes of consumers and trigger an emotional response that can do wonders for PR and sales.
Here are some tips on how to share a brand story on social media in the most efficient and effective way possible.
Be Relatable. Many companies have a wide range of products and services they offer, but in order to promote a brand story, that company needs to have some sort of message that customers can rally behind. It’s also important that that message be simple enough that it can be understood and appreciated by pretty much anyone. Avoid being too complicated with brand storytelling, instead focusing on simple and impactful statements that showcase the company’s personality.
Promote Relevant Content. Chances are that a company is not alone in its industry. While it’s not necessarily a good idea to promote competitors, there is bound to be tangentially related content around the web that can help build out a brand’s personality without any additional expense. For example, a grocery store could link to fun seasonal recipes, and a construction company could link to articles on beautiful homes or businesses. Social media followers are likely interested in more than just the singular company’s products, and providing engaging and helpful content on related topics can establish the business as a trusted resource.
Prioritize Customer Involvement. One of the smartest tricks with social media marketing is getting users to help do some of the advertisement work. Telling a brand story that is somewhat open-ended and that fosters engagement from the community is great for boosting activity on a social media page and building rapport with customers. Asking questions or soliciting relevant pictures is an excellent way to show that the company values current customers all while bringing new buyers into the fold.
Use Powerful Images. The saying goes, “a picture’s worth a thousand words,” and there is definitely some truth to that statement when it comes to brand storytelling. Flooding the company’s social media with long text posts risks losing the interest of readers. Oftentimes an impactful image or infographic can do just as good a job as a few paragraphs of text at portraying the company’s personality or mission.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.