Lounge Lizard is globally recognized as a top Web Design Company within the web design and development industry. Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the “best of breed since 1998.”
There is a great amount of value in using checklists, especially in web design. Most people might only use a checklist for the grocery store or packing for a trip, but numerous professions from pilots to surgeons utilize them to minimize errors and save lives. While a landing page isn’t quite at the same level as triple-bypass surgery, a checklist is still a very powerful tool that should be used to maximize the ability of a page to convert. Today, NY-based web design company Lounge Lizard shares the ultimate landing page checklist:
Clear headlines. Your headlines and subheadings need to be strong from the onset. If someone is coming from an ad or link, the first thing they will see is the headline which needs to clearly define the business or the offer that is being provided. Ask yourself, “Why am I here?” If the headline doesn’t answer that question, then people won’t be as confident that you are the solution to their problem. Things should be clear, concise, focused, and showcasing the value your products or services bring to the table.
Page matches ads. When you follow an ad or link to a landing page, that page needs to align with the ad’s expectations. For example, if your ad promises the best puppy food but your landing page is for a dog walking service then you are confusing people even though the topic is still dog-based. The ad-to-landing page transition needs to be continuous if you want conversions and not confusion.
Obvious CTA. Each call-to-action (CTA) needs to be obvious. After all, what is the point of getting visitors to your site other than a conversion? CTA’s should stand out, so they are easy to find. You should consider an above-the-fold CTA and perhaps multiple CTA’s if you want people to jump further down the page.
Clear CTA. Along with being obvious, a CTA needs to clearly showcase the value proposition. What are they getting in return for providing contact information or even money. When people clearly understand what they are getting, it makes the decision easier.
Focused copy. The copy you use should be clear and focused on providing what customers want or need. Why are they on your site? What problem do they have that you are going to solve? What can you do for them?
No distractions. Elements that are unnecessary to earning a conversion are a distraction plain and simple. Those things that aren’t useful should be removed to create a page focused on getting results.
Only useful links. If you have links on the page they should only be useful and relevant. After spending time and energy to get a customer here, why would you then offer them a way to leave? Save the social media links for the post-conversion page.
Relevant testimonials. If you are using testimonials, then they need to be relevant to the page. They should also be from a reliable source that can be verified. Otherwise you are opening the door for distraction and doubt.
Limited form fields. If your page uses forms or links to forms, make sure that your fields are just the bare necessities. The longer a form is, the less likely people are to complete it so if you don’t truly need a piece of information, don’t ask for it.
Page is mobile optimized. Every web page should be optimized for mobile users. There are simply too many people who only browse via a mobile device and potentially losing out on those customers is not smart business.
Proofed and tested. Every page should be carefully proofed from headlines and copy to forms and images. Additionally, every element, including buttons and forms, should be tested.
Page title. Having a page title is simply part of good design. It helps create a consistent, well-crafted site which plays to your overall image.
Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client’s unique personality.
SOURCE Lounge Lizard