Adobe and Google to Speak at Merkle’s Digital Marketer Summit
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, announced the featured guest speakers for its 11th annual Digital Marketer Summit being held April 10-12, 2018 in Charlottesville, Virginia.
This year’s Digital Marketer Summit brings together digital marketers for two days of intensive learning. In the age of experience, what brands know about the individuals that make up their audience determines the level of experiences that they can create. The Summit will show attendees how to reach known people through display, search, paid social, mobile, video, and apps and will also discuss the best strategies for product marketing with Amazon and Google. Featured speakers for the event include:
Sallie Atsalis, manager, marketing operations, CRM, OnStar
Courtney MacConnell, head of shopping, Google
John McGrail, senior manager of digital marketing, Nestlé Waters North America
Chip Scovic, VP of Adobe Advertising Cloud
“Merkle’s Digital Marketer Summit is a great opportunity to hear from industry experts on how leading organizations are tackling today’s marketing challenges and learning how to apply the latest trends in digital. Marketers will take away better practices for segmentation, market value proposition, and omnichannel journey strategy that will transform their marketing programs,” said Dalton Dorné, SVP, Marketing for Merkle Americas.