Creating a fascinating brand isn’t easy; otherwise everyone would be doing it. There are a lot of things to consider when you are trying to represent who you are and what you do to the entire world. Rather than stressing over every little detail, instead focus on the key factors that the best brands have mastered. Today the NY based web design company, Lounge Lizard, shares 3 Critical Components of a Captivating Brand.
Start with a style guide. The style guide is the first part of a complete branding plan. This guide will contain all the pertinent information and rules for how your brand will be visually portrayed from logo use or location, colors, typography, complementary colors and more. You brand narrative, tone, and presentation on everything from your website to letters should be included. By using a style guide, you can ensure that there is visual consistency on all channels which helps with both the integrity and quality of your brand.
Craft a logo with character. A great logo is another important element for a brand because the logo is the most recognizable aspect of a brand. Any time that you see a “swoosh” you think of Nike. Before trying to create the actual logo you first need to create a list of qualities, characteristics, and adjectives that describe your brand. To that list consider any inimitable features of your business. Using this information, you can now brainstorm logo ideas that showcases your values and personality. When you have a handful of potential options, user testing should be brought into play to determine which logos resonate, are memorable, and express the values you want.
Create images that resonate. Images are extremely important to brands because we have become such a visual society. Rather than pulling stock photos, it makes more sense to create unique images that resonate with your audience, match your style guide, and display the personality that matches your brand. A picture is worth a thousand words so make sure your images are saying the right things each and every time.
Lounge Lizard is globally recognized as a top New York web design firm within the web design and development industry. Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the “best of breed since 1998.”
Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client’s unique personality.
SOURCE Lounge Lizard